Privacy Policy

Last updated: January 15, 2026

Blend ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when using our Service:

  • Account Information: Email address, password, date of birth, and display name when you create an account.
  • Profile Information: Photos, bio, gender identity, sexual orientation, relationship structure preferences, location (city), and other profile details you choose to share.
  • Partner Information: When you link partners, we store the connection between your accounts with mutual consent.
  • Communications: Messages you send to other users, game responses, and any support requests you submit.
  • Preferences: Your dating preferences, deal-breakers, and matching criteria.
  • Verification Data: Photos for verification purposes and trust score information.

Information Collected Automatically

When you use our Service, we automatically collect:

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information.
  • Log Data: Access times, pages viewed, app crashes, and other system activity.
  • Location Data: With your permission, we collect precise or approximate location to show you nearby matches and events.
  • Usage Data: Features used, actions taken, time spent in the app, and interaction patterns.

Information from Third Parties

We may receive information from:

  • Authentication Providers: If you sign in with Apple or Google, we receive your name and email from those services.
  • Other Users: When users vouch for you, report you, or link you as a partner.

2. How We Use Your Information

We use your information to:

  • Provide the Service: Create your account, display your profile, facilitate matches, and enable messaging.
  • Improve Matching: Analyze compatibility based on your preferences and behavior to suggest better matches.
  • Ensure Safety: Verify accounts, detect fraud, prevent abuse, and enforce our Community Guidelines.
  • Communicate: Send notifications about matches, messages, events, and important account information.
  • Improve the Service: Analyze usage patterns, fix bugs, and develop new features.
  • Legal Compliance: Comply with legal obligations and respond to lawful requests.

3. How We Share Your Information

We share your information in the following circumstances:

With Other Users

  • Your profile information is visible to other users based on your privacy settings.
  • Messages are shared with their recipients.
  • Linked partner relationships are visible on your profile (with mutual consent).
  • Trust vouches you give or receive may be visible to relevant users.

With Service Providers

We work with third-party companies to provide our Service:

  • Supabase: Database hosting and authentication (based in USA)
  • Expo: Mobile app distribution and push notifications
  • Sentry: Error tracking and performance monitoring
  • Cloud Storage: Photo and media storage

For Legal Reasons

We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect rights, safety, or property.

Business Transfers

If Blend is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. After account deletion:

  • Profile information is deleted within 30 days.
  • Messages may be retained for up to 90 days for safety and legal compliance.
  • Anonymized analytics data may be retained indefinitely.
  • Legal holds or active investigations may extend retention periods.

5. Your Rights and Choices

Access and Portability

You can request a copy of your personal data by contacting us at privacy@blendapp.com.

Correction

You can update most of your information directly in the app's Settings.

Deletion

You can delete your account in Settings > Delete Account. This will remove your profile and personal data, subject to our retention policy.

Location

You can disable location access in your device settings. Note that some features require location to function.

Notifications

You can manage push notification preferences in the app's Settings or your device settings.

Marketing

You can opt out of marketing emails by clicking "unsubscribe" in any marketing email.

6. Data Security

We implement industry-standard security measures to protect your information:

  • All data is encrypted in transit using TLS/SSL.
  • Passwords are hashed and never stored in plain text.
  • Access to user data is restricted to authorized personnel.
  • Regular security audits and penetration testing.
  • Row Level Security (RLS) ensures users can only access their own data.

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with all service providers
  • Compliance with applicable data protection laws

8. Children's Privacy

Blend is not intended for users under 18 years of age. We do not knowingly collect information from children under 18. If we discover we have collected information from a child under 18, we will delete it immediately.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

  • Right to Know: Request disclosure of personal information collected, used, and shared.
  • Right to Delete: Request deletion of your personal information.
  • Right to Opt-Out: We do not sell personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, contact us at privacy@blendapp.com.

10. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have additional rights:

  • Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligations.
  • Data Subject Rights: Access, rectification, erasure, restriction, portability, and objection.
  • Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.

Our legal basis for processing is primarily contract performance (to provide the Service) and legitimate interests (safety, fraud prevention, and service improvement).

11. Cookies and Tracking

Our website uses cookies and similar technologies:

  • Essential Cookies: Required for the website to function.
  • Analytics Cookies: Help us understand how visitors use our website.
  • Preference Cookies: Remember your settings and preferences.

You can control cookies through your browser settings.

12. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the new policy on this page with an updated date
  • Sending an email notification for significant changes
  • Displaying an in-app notice

Your continued use of the Service after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

For GDPR inquiries, you may also contact our Data Protection Officer at dpo@blendapp.com.