Privacy Policy

Last updated: January 15, 2026

Blend ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when using our Service:

  • Account Information: Email address, password, date of birth, and display name when you create an account.
  • Profile Information: Photos, bio, gender identity, sexual orientation, relationship structure preferences, location (city), and other profile details you choose to share.
  • Partner Information: When you link partners, we store the connection between your accounts with mutual consent.
  • Communications: Messages you send to other users, game responses, and any support requests you submit.
  • Preferences: Your dating preferences, deal-breakers, and matching criteria.
  • Verification Data: Photos for verification purposes and trust score information.

Information Collected Automatically

When you use our Service, we automatically collect:

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information.
  • Log Data: Access times, pages viewed, app crashes, and other system activity.
  • Location Data: With your permission, we collect precise or approximate location to show you nearby matches and events. When you first join, we use an approximate area (not your exact location) to let members within about 50 miles who match what you are looking for know that someone new joined. The notification never includes your name, photo, distance or any other detail about you, and it is sent with a random delay.
  • Usage Data: Features used, actions taken, time spent in the app, and interaction patterns.

Information from Third Parties

We may receive information from:

  • Authentication Providers: If you sign in with Apple or Google, we receive your name and email from those services.
  • Other Users: When users vouch for you, report you, or link you as a partner.

2. How We Use Your Information

We use your information to:

  • Provide the Service: Create your account, display your profile, facilitate matches, and enable messaging.
  • Improve Matching: Analyze compatibility based on your preferences and behavior to suggest better matches.
  • Ensure Safety: Verify accounts, detect fraud, prevent abuse, and enforce our Community Guidelines.
  • Communicate: Send notifications about matches, messages, events, and important account information.
  • Improve the Service: Analyze usage patterns, fix bugs, and develop new features.
  • Legal Compliance: Comply with legal obligations and respond to lawful requests.

3. How We Share Your Information

We share your information in the following circumstances:

With Other Users

  • Your profile information is visible to other users based on your privacy settings.
  • Messages are shared with their recipients.
  • Linked partner relationships are visible on your profile (with mutual consent).
  • Trust vouches you give or receive may be visible to relevant users.

With Service Providers

We work with third-party companies to provide our Service:

  • Supabase: Database hosting and authentication (based in USA)
  • Expo: Mobile app distribution and push notifications
  • Browser push services (Apple, Google, Mozilla, Microsoft): Deliver notifications to your web browser. Each notification is end-to-end encrypted to your browser, so the push service cannot read it.
  • Sentry: Error tracking and performance monitoring
  • Vercel: Hosts our website and web app, and counts page views without cookies (see Cookies and Tracking)
  • PostHog: In-app product analytics, only if you agree to it in the app and only after you sign in
  • Cloud Storage: Photo and media storage

For Legal Reasons

We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect rights, safety, or property.

Business Transfers

If 17816600 Canada Inc. (operating as Blend) is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. After account deletion:

  • Profile information is deleted within 30 days.
  • Messages may be retained for up to 90 days for safety and legal compliance.
  • Anonymized analytics data may be retained indefinitely.
  • Legal holds or active investigations may extend retention periods.

5. Your Rights and Choices

Access and Portability

You can request a copy of your personal data by contacting us at contact@tryblend.app.

Correction

You can update most of your information directly in the app's Settings.

Deletion

You can delete your account in Settings > Delete Account. This will remove your profile and personal data, subject to our retention policy.

Location

You can disable location access in your device settings. Note that some features require location to function.

Notifications

You can manage push notification preferences in the app's Settings or your device settings. If you turn on notifications in a web browser, we store that browser's push subscription (an address from its push service and two keys) so we can send you notifications. It is deleted when you sign out, turn notifications off, remove that browser from your devices, or delete your account.

Marketing

You can opt out of marketing emails by clicking "unsubscribe" in any marketing email.

6. Data Security

We implement industry-standard security measures to protect your information:

  • All data is encrypted in transit using TLS/SSL.
  • Passwords are hashed and never stored in plain text.
  • Access to user data is restricted to authorized personnel.
  • Regular security audits and penetration testing.
  • Row Level Security (RLS) ensures users can only access their own data.

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Data processing agreements with all service providers
  • Compliance with applicable data protection laws

8. Children's Privacy

Blend is not intended for users under 18 years of age. We do not knowingly collect information from children under 18. If we discover we have collected information from a child under 18, we will delete it immediately.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

  • Right to Know: Request disclosure of personal information collected, used, and shared.
  • Right to Delete: Request deletion of your personal information.
  • Right to Opt-Out: We do not sell personal information.
  • Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, contact us at contact@tryblend.app.

10. European Privacy Rights (GDPR)

If you are in the European Economic Area, you have additional rights:

  • Legal Basis: We process your data based on consent, contract performance, legitimate interests, or legal obligations.
  • Data Subject Rights: Access, rectification, erasure, restriction, portability, and objection.
  • Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.

Our legal basis for processing is primarily contract performance (to provide the Service) and legitimate interests (safety, fraud prevention, and service improvement).

11. Cookies and Tracking

Our website and web app do not use advertising or analytics cookies.

  • Essential storage: The web app stores what it needs on your device to keep you signed in and to run end-to-end encrypted messaging.
  • Page views: On our website and web app we use Vercel Web Analytics to count page views and the site that sent a visitor, without cookies and without identifying you. Before a page view leaves your browser on the web app, any ids or codes in the address are replaced and everything except an ad campaign tag is removed.
  • Where you came from: If you arrive through a tagged link, such as one of our ads or posts, the app remembers that tag (for example which ad and which city) and saves it with your account when you sign up, so we can tell which ads and posts work. It never includes your browsing history.
  • Anonymous usage events: We record a few anonymous events (that the app was opened, and that sign-up or an onboarding step was started or finished, with your device type, the app version and the campaign tag of the link that brought you to Blend) under a random identifier created on your device and kept separate from your account. It is never sent with your account, email, profile or location, and your IP address is not stored with it. If you turn on analytics tied to your account, we stop sending these anonymous events while you are signed in (another open browser tab stops once it reloads), and we replace the identifier whenever you turn those analytics on or off and when you sign out.
  • Analytics tied to your account: Collected only if you opt in, in the app.

You can clear data stored by the website and web app through your browser settings.

12. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the new policy on this page with an updated date
  • Sending an email notification for significant changes
  • Displaying an in-app notice

Your continued use of the Service after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us:

For GDPR inquiries, you may also contact our Data Protection Officer at contact@tryblend.app.